When it comes to securing a new space for your nonprofit organization, there are several crucial phases to consider. Let’s explore the three key stages of this effort and delve into the factors that will guide you towards making the right decision for your nonprofit’s future.
1. Plan
Before embarking on the search for a new location, it’s essential to create a comprehensive list of your organization’s specific requirements. Much like house hunting, some features will be non-negotiable, while others are desirable but not essential. Break down your space needs by function and consider both current programs and those planned for the future.
2. Identify
The age-old adage “location, location, location” holds true for nonprofits as well. However, merely having a beautiful facility doesn’t guarantee success. It’s crucial to conduct a marketing test for any potential location. This test can include surveys, interviews, or even an open house, followed by discussions with your current constituents. Speak with local residents, merchants, and law enforcement, and spend time observing the site at different times of the day. Ensure that the zoning regulations permit your intended use.
3. Analyze
Growing your nonprofit often involves moving to larger facilities, but this transition isn’t without its challenges. It’s imperative to have clear evidence of increasing demand for your services and a genuine need for more space. Reach out to both potential clients and your current followers during your marketing test to gauge their interest in the new location.
4. Budget
The decision between owning, leasing, or accepting donated space involves considerations beyond location. Stability, convenience, cost, and your organization’s context all play a role.
While owning a building can provide stability and enhance your organization’s image, it can also increase your workload and necessitate ongoing investments. Be prepared for responsibilities like property management and maintenance.
Renting offers flexibility but comes with recurring costs that can rise over time. Clarify what expenses are covered in your lease, how long it is, and who is responsible for taxes and maintenance.
While free space can reduce operating costs, it must align with your needs. Consider whether you would have chosen this space if it weren’t free. Ensure that it’s in the right location and size for your organization.
5. Time to Move
When you’re ready to make the move, be prepared for additional costs, such as alterations to the space, one-time charges, and marketing expenses to inform the public of your relocation. Most importantly, prioritize the transition of your constituents, making a concerted effort to invite them into your new facility.
Finding the perfect home for your nonprofit is a complex endeavor, but by carefully considering your needs, location, and real estate options, you can set your organization on a path to growth and success.
Make sure to join our Facebook group to ask questions and interact with other organizations. Also our consultations are free, so schedule a consultation to explore how we can support your organization.
