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Marketing

Google Ad Grants for Nonprofit Organizations

Did you know you could receive $10,000 each month to use for Google advertising? Yes, it’s true. By applying your organization for Google Ad Grants, you can tap into the excellent benefits it offers. Let’s look at how it can help your organization and what you need to do.

How will the Google Ad Grant help my organization?

First, it’s important to understand that this money is used specifically for text-based ads that will appear on search result pages. This means that when someone is searching on Google for a nonprofit like yours, your ad will appear. Now how will this help your organization? It’s simple!

By using this grant, your organization’s reach will expand. As people search, they will see your organization’s ad and potentially click. This equals more website traffic and activity, leading to new donors or volunteers. There are many more amazing benefits to utilizing this grant to raise awareness for your cause! 

How do I use Google Ad Grants?

The first thing you need to do is request a Google for Nonprofits account. Once your account is approved, then you need to activate the Google Ad Grants program by completing an eligibility form in your account. This should take less than half an hour and must be submitted for review. Keep an eye out in your email for approval, as it can take time. Once approved, you can begin using Google Ad Grants to build campaigns that support your mission, whether fundraising or attracting new members and volunteers! 

They even offer a step-by-step guide that helps you throughout the process, from requesting a Google for Nonprofits account to creating a successful Ad campaign. Here are the following lessons included to help you get the most out of this grant:

  • Lesson One: Introduction to Launch a Successful Ad Grants Campaign
  • Lesson Two: Design a Digital Marketing Plan
  • Lesson Three: Build One Ad Campaign
  • Lesson Four: Start Your Ad Campaign
  • Lesson Five: Create Effective Ads
  • Lesson Six: Track Conversions
  • Lesson Seven: Sustain Your Campaigns
  • Lesson Eight: Launch a Successful Ad Grants Campaign Wrap Up

Click here to access these lessons: https://bit.ly/3IPphql

Check out our other blogs for more tips and resources to help your nonprofit GO and GROW!

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